Why Business Intelligence – The Information Asset – Exploiting Information – Business Intelligence and Program Success – What Is Business Intelligence – The Value of Business Intelligence: The Information Asset and Data Valuation – Actionable Knowledge-Return on Investment – Business Intelligence Applications – The Intelligence Dashboard – Business Intelligence Adds Value

Initiating a Program – Business/Information Technology Partnership – Business Intelligence Success Factors – Team Building – Strategic versus Tactical Planning – The Business Intelligence Environment: The Business Case – The Business Intelligence Process – System Infrastructure – Information Access, Delivery, and Analysis ᎓ Services – Management Issues

The Business Case – Information Processing and Information Flow – The Information Flow Model – Usage in Practice – Modeling Frameworks – Management Issues – Business Rules: The Business Case – The Business Rules Approach – What Is a Business Rule – What Is a Business Rule System – Sources of Business Rules

The Business Case – Data Profiling Activities – Data Model Inference – Attribute Analysis – Relationship Analysis – Data Quality and Information Compliance: The Business Case – Types of Errors – Data Cleansing – Business Rule-Based Information Compliance – Information Integration: The Business Case – ETL: Extract, Transform, Load – Enterprise Application Integration and Web Services – Record Linkage and Consolidation

The Business Case – Types of Data Enhancement – Incremental Enhancements – Batch Enhancements – Standardization ᎓ Knowledge Discovery and Data Mining: The Business Case – Data Mining and the Data Warehouse – The Virtuous Cycle – Directed versus Undirected Knowledge Discovery – Six Basic Tasks of Data Mining – Data Mining Techniques