23BAE621 – EVENT MANAGEMENT

About Course

Event Management introduces students to the planning, organizing, and execution of events across corporate, social, and cultural domains. The course covers key aspects such as event conceptualization, budgeting, vendor management, marketing, logistics, risk management, and post-event evaluation. Students learn to design creative experiences while managing time, resources, and stakeholders effectively. Practical exposure through case studies and real-time projects enhances decision-making and teamwork skills. The subject also emphasizes communication, leadership, and problem-solving abilities required in dynamic event environments. By the end of the course, students will be equipped to plan and manage successful events professionally.

Course Content

UNIT-I – INTRODUCTION OF EVENT MANAGEMENT
Meaning and definitions of Events, Need and Importance of Events; Event Management –Concept, Activities in Event Management, Sustainable Event Management, Event Management procedures; Types of Event- Event Organizer, Types of Sports Events.

UNIT-II – CREATING AND DEVELOPING EVENTS
Conceptualising – Advertising, Public Relations, Stunts, Invitations, Marketing Thrust, Miscellaneous; Size of Events – Stretching the limits of the Events; Roles of Events.

UNIT-III – PLANNING AN EVENT
Event Planning, Tools used for Event Planning, Event Strategic Planning, Role of Event Planner, Preparation of Event Proposal, Corporate Event Planning Ideas and Ideas and Tips, Conference Planning.

UNIT-IV – MARKETING AND PROMOTION OF THE EVENT
Event Planning and Promotion, Event Marketing and Promotion, Five Ps of Event Marketing, Internal vs External Event Marketing, Sponsorship Needs Assessments, Publicity, Promotion, Event Promotion, Promotion Methods.

UNIT-V – MICE – A GROUPING SEGMENT
Concept of MICE; Types of Meeting; Role of Travel agency in the Management of Conference; Key players in the industry; Role & Function of ICCA & ICIB; Trends in convention, Meeting & Expositions.

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About Course

What Will You Learn?

Course Content

UNIT-I – INTRODUCTION OF EVENT MANAGEMENT Meaning and definitions of Events, Need and Importance of Events; Event Management –Concept, Activities in Event Management, Sustainable Event Management, Event Management procedures; Types of Event- Event Organizer, Types of Sports Events.

UNIT-II – CREATING AND DEVELOPING EVENTS Conceptualising – Advertising, Public Relations, Stunts, Invitations, Marketing Thrust, Miscellaneous; Size of Events – Stretching the limits of the Events; Roles of Events.

UNIT-III – PLANNING AN EVENT Event Planning, Tools used for Event Planning, Event Strategic Planning, Role of Event Planner, Preparation of Event Proposal, Corporate Event Planning Ideas and Ideas and Tips, Conference Planning.