Old Website
Toggle Side Panel
Close search
Course Content
UNIT-I – INTRODUCTION OF EVENT MANAGEMENT
Meaning and definitions of Events, Need and Importance of Events; Event Management –Concept, Activities in Event Management, Sustainable Event Management, Event Management procedures; Types of Event- Event Organizer, Types of Sports Events.
0/9
1.1 Meaning & Definition of Events
1.2 Need & Importance of Events
1.3 Concept of Event Management
1.4 Activities in Event Management
1.5 Sustainable Event Management
1.6 Event Management Procedures
1.7 Types of Events
1.8 Event Organizer & Roles
1.9 Types of Sports Events
UNIT-II – CREATING AND DEVELOPING EVENTS
Conceptualising – Advertising, Public Relations, Stunts, Invitations, Marketing Thrust, Miscellaneous; Size of Events – Stretching the limits of the Events; Roles of Events.
0/9
2.1 Conceptualising Events
2.2 Advertising for Events
2.3 Public Relations for Events
2.4 Event Stunts
2.5 Invitations & Guest Management
2.6 Marketing Thrust of Events
2.7 Miscellaneous Event Elements
2.8 Size of Events
2.9 Roles of Events
UNIT-III – PLANNING AN EVENT
Event Planning, Tools used for Event Planning, Event Strategic Planning, Role of Event Planner, Preparation of Event Proposal, Corporate Event Planning Ideas and Ideas and Tips, Conference Planning.
0/9
3.1 Introduction to Event Planning
3.2 Tools Used for Event Planning
3.3 Event Strategic Planning
3.4 Role of Event Planner
3.5 Event Planning Process
3.6 Preparation of Event Proposal
3.7 Corporate Event Planning
3.8 Corporate Event Ideas & Tips
3.9 Conference Planning
UNIT-IV – MARKETING AND PROMOTION OF THE EVENT
Event Planning and Promotion, Event Marketing and Promotion, Five Ps of Event Marketing, Internal vs External Event Marketing, Sponsorship Needs Assessments, Publicity, Promotion, Event Promotion, Promotion Methods.
0/9
4.1 Event Planning and Promotion
4.2 Event Marketing and Promotion
4.3 Five Ps of Event Marketing
4.4 Internal Event Marketing
4.5 External Event Marketing
4.6 Sponsorship Need Assessment
4.7 Publicity for Events
4.8 Promotion Methods
4.9 Integrated Event Promotion Strategy
UNIT-V – MICE – A GROUPING SEGMENT
Concept of MICE; Types of Meeting; Role of Travel agency in the Management of Conference; Key players in the industry; Role & Function of ICCA & ICIB; Trends in convention, Meeting & Expositions.
0/9
5.1 Concept of MICE
5.2 Meetings – Concept & Types
5.3 Incentives – Incentive Travel & Events
5.4 Conferences – Concept & Planning
5.5 Exhibitions & Trade Shows
5.6 Role of Travel Agencies in Conferences
5.7 Key Players in MICE Industry
5.8 Role & Functions of ICCA & ICIB
5.9 Trends in Conventions, Meetings & Expos
23BAE621 – EVENT MANAGEMENT
Previous
Next
screen tagSupport

Report

Harassment or bullying behavior
Contains mature or sensitive content
Contains misleading or false information
Contains abusive or derogatory content
Contains spam, fake content or potential malware

Block Member?

Please confirm you want to block this member.

You will no longer be able to:

  • See blocked member's posts
  • Mention this member in posts
  • Invite this member to groups
  • Message this member
  • Add this member as a connection

Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.

Report

You have already reported this .