21UCY302: MANAGERIAL ECONOMICS

By R Categories: B.Com(IT), Dr. SNSRCAS
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About Course

Managerial Economics is a branch of economics that applies economic theories, concepts, and analytical tools to business decision-making. It helps managers use principles such as demand and supply, cost analysis, production, and pricing to solve practical business problems. The main objective of managerial economics is to assist organizations in making effective decisions that maximize profits and achieve business goals. It combines economic theory with management practices to analyze market conditions, forecast demand, and allocate resources efficiently. By using managerial economics, firms can improve strategic planning, pricing policies, and investment decisions in a competitive business environment.

Course Content

Unit I: Introduction to managerial economics
Managerial Economics - meaning, nature and scope - Managerial Economics and business decision making - Role of Managerial Economist - Fundamental concepts of Managerial Economics- Demand Analysis - meaning, determinants and types of demand - Elasticity of demand.

Unit II: Supply and cost functions
Supply meaning and determinants - production decisions - production functions - Isoquants, Expansion path - Cobb-Douglas function. Cost concepts - cost - output relationship - Economies and diseconomies of scale – cost functions

Unit III: Market structure
Market structure - characteristics - Pricing and output decisions - methods of pricing - differential pricing - Government intervention and pricing

Unit IV: Profit planning and investment analysis
Profit - Meaning and nature - Profit policies - Profit planning and forecasting - Cost volume profit analysis - Investment analysis.

Unit V: National income
National Income - Business cycle - inflation and deflation - balance of payments – Monetary and Fiscal Policies

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