23CDE307 – DIGITAL MARKETING (Class B)

Digital marketing is the practice of promoting products, services, or brands using digital technologies and online platforms. This course introduces students to the fundamental concepts, strategies, and tools used in modern online marketing. It covers key areas such as Search Engine Optimization (SEO), Social Media Marketing (SMM), content marketing, email marketing, Pay-Per-Click (PPC) advertising, and web analytics.

The course helps learners understand how businesses use websites, social media platforms, search engines, and digital advertisements to reach their target audience, increase brand awareness, and improve customer engagement. Students will also learn how to design digital marketing campaigns, analyze customer behavior, and measure marketing performance using analytical tools.

Overall, the Digital Marketing course equips students with practical knowledge and skills required to effectively market products and services in the digital environment and adapt to the rapidly evolving online business landscape.