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Lecture Notes
Dear Students the Lecture Notes has been uploaded for the following topics:Marketing Analytics-Introduction –Definition-Adoption of Marketing Analytics-Advantages-Models and metrics-Impact of marketing analytics-Portal five forces Analysis-market segmentation- targeting and positioning-Market basket analysis, Consumer behavior-consumer decision making models- customer lifetime value-loyalty data-customer relationship management, Pricing techniques-pricing assortment-pricing for business markets- price discrimination.
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Lecture Notes
Dear Students the Lecture Notes has been uploaded for the following topics:Competitive information-competitive analysis-competitive actions. Distribution analytic: distribution channel: characteristics-channel evaluation and selection –multi channel distribution- distribution channel metrics, Sales analytics: consumer sales process-E-Commerce sales model-sales metrics-profitability metrics- support metrics – metrics in marketing campaigns
