Lecture Notes || SNS Courseware

Lecture Notes

UNIT 1:

Overview about Retailing International Retailing

Service Pricing SCM

UNIT 2:

Space planning

MRP & Price life cycle management

Space planning

Private label management Indian supply chain

MRP & Price life cycle management

Private label management Indian supply chain

Merchandising hierarchy Merchandise and Assortment planning

UNIT 3:

Shopper behavior & Retail Marketing Buying Behavior

Role of customer service in Retail brand building Retail Advertising

Shopper behavior & Retail Marketing Buying Behavior

Role of customer service in Retail brand building Retail Advertising

UNIT 4:

Store Operations Key deliverables

Social media marketing

UNIT 5:

Consumerism and Ethics

CRM in the Retail context

Consumerism and Ethics

CRM in the Retail context

Retail IT