843
Page views
6
Files
0
Videos
0
R.Links

Icon
Syllabus

UNIT
1
Business Communication

Business Communication : Meaning – Importance of Effective Business Communication- Modern Communication Methods – Business Letters : Need – Functions - Kinds – Essentials of Effective Business Letters - Layout.

UNIT
2
Enquiries

Trade Enquiries - Orders and their Execution - Credit and Status Enquiries – Complaints and Adjustments – Types of Collection Letters – Sales Letters – Circular Letters.

UNIT
3
Correspondence

Banking Correspondence - Insurance Correspondence - Agency Correspondence

UNIT
4
Secretarial practice

Secretarial practice: Meeting and its kind - Agenda, Minutes and Report Writing

UNIT
5
Application for appointment

Letter to the editor of a news paper Application for appointment - Interview letter- Public Speech - Characteristics of a good speech– Business Report Presentations.

Reference Book:

1.Veera Karoli -“Business Communications,Thakur Publishers,Chennai,1st Edition,2011 2.M.C,Ramesh. C.C. Pattanshetti, Business Commuication, R.Chand, Edition

Text Book:

Rajendra Pal Korahill, “Essentials of Business Communication”, Sultan Chand & Sons, New Delhi, Edition-26, 2011

 

Print    Download