Industry Overview - Defining A Special Event, Human Considerations & Success Factors, Designing an Event, Event Types, Client Needs, Evolution of the Experiential Industry, The Role of A Planner -Backgrounds, Experience Typical Planning Department Structures Pre-Event Responsibilities On-Site Responsibilities, Post-Event Responsibilities

Event Architecture Establishing Objectives, Knowing Audience, Selecting the Right Event Format, Key Business Considerations, Project Management- Goal Setting, Resource Evaluation, Timeline Management, SWOT Analysis ,Team Roles & Communication Tracking & Evaluation

Finance & Budgeting & Forecasting Income & Expense Analysis Fixed vs. Variable Costs, Understanding Return On Investment Contracts & Negotiations Key Parts of A Contract Typical Industry Clauses Stages of Negotiation Negotiating Strategies, Site Selection & Management Destination Selection Venue Selection Site Inspections Ancillary Support: Tents, Power, Sanitation, Wi-Fi

Risk Assessment, Emergency Response Planning, Food & Beverage -Types & Terms Buying Food & Beverage Providers, Audio Visual-Sound Lighting Staging Video Guest Services & Logistics Invitations & Registrations On-Site Check-In Transportation & Parking Way Finding & Directional Signage Security & Emergency Translation Concierge

Strategic alternatives arising from environment, competition and defined objectives. Pricing objectives, Evaluation of event performance - measuring performance & correcting deviations