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Course Content
UNIT I – INTRODUCTION TO STRATEGIC MANAGEMENT
Nature of Strategic Management: Dimensions, Benefits and Risks. Evolution of Strategic Management. Establishment of Strategic Intent: Business Vision and Mission, Importance, Characteristics and Components, Evaluating Mission Statement, Concept of Goals and Objectives. Strategic Management Process.
UNIT II – STRATEGY ANALYSIS
External Analysis: Environmental Scanning and Analysis, PESTEL Analysis (Political, Economic, Social, Technological, Environmental, Legal), Industry Analysis using Porter's Five Forces, Competitive Dynamics and Rivalry, SWOT Analysis and Competitive Positioning Internal Analysis: Resource-Based View (RBV) of the Firm, Core Competencies and Distinctive Capabilities, Value Chain Analysis, SWOT Analysis (Internal Focus), Crafting Business-Level Strategies. Corporate Portfolio Analysis - GAP Analysis - McK insey's 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix ᧓ Balance Score Card
UNIT III – STRATEGY FORMULATION
Corporate Level Strategies: Concentration, Integration, Diversification, Expansion Strategies, Retrenchment and Combination Strategies, Internationalization, Cooperation And Restructuring. Business Level Strategies: Industry Structure, Positioning of Firm, Generic Strategies, Business Tactics, Internationalization.
UNIT IV – STRATEGIC IMPLEMENTATION & TOOLS
The Implementation Process, Resource Allocation, Designing Organizational Structure-Designing Strategic Control Systems- Matching Structure And Control to Strategy-Implementing Strategic Change. Politics-Power And Conflict-Techniques of Strategic Evaluation & Control. Tools: Competitor Profile Matrix- SWOT-TOWSIE Matrix-Grand Strategy Matrix- Boston Consultancy Group Matrix- Quantitative Strategic Planning Matrix(QSPM)
UNIT V – OTHER STRATEGIC ISSUES & FUTURE TRENDS
Managing Technology and Innovation-Strategic Issues for Non Profit Organizations. New Business Models and Strategies for Internet Economy. Emerging Trends in Strategic Management: Digital Transformation, AI, Sustainability
Lecture Notes
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1.1-Introduction to Strategic Management & Its Nature
1.2-Benefits and Risks of Strategic Management
1.3-Evolution of Strategic Management
1.4-Strategic Intent – Concept and Importance
1.5-Business Vision – Meaning, Importance & Characteristics
1.7-Evaluating Mission Statements
2.1-Introduction to Strategic Analysis & Environmental Scanning
2.2-Environmental Scanning & Analysis
2.3-PESTEL Analysis – Political & Economic Factors
2.4-PESTEL Analysis – Social, Technological, Environmental & Legal Factors
2.5-Industry Analysis – Porter’s Five Forces Model
23BAT614 – STRATEGIC MANAGEMENT
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