Meaning and definitions of Events, Need and Importance of Events; Event Management –Concept, Activities in Event Management, Sustainable Event Management, Event Management procedures; Types of Event- Event Organizer, Types of Sports Events.

Conceptualising – Advertising, Public Relations, Stunts, Invitations, Marketing Thrust, Miscellaneous; Size of Events – Stretching the limits of the Events; Roles of Events.

Event Planning, Tools used for Event Planning, Event Strategic Planning, Role of Event Planner, Preparation of Event Proposal, Corporate Event Planning Ideas and Ideas and Tips, Conference Planning.

Event Planning and Promotion, Event Marketing and Promotion, Five Ps of Event Marketing, Internal vs External Event Marketing, Sponsorship Needs Assessments, Publicity, Promotion, Event Promotion, Promotion Methods.

Concept of MICE; Types of Meeting; Role of Travel agency in the Management of Conference; Key players in the industry; Role & Function of ICCA & ICIB; Trends in convention, Meeting & Expositions.