I UPSKILLING AND RESKILLING 12
UNIT-I UPSKILLING AND RESKILLING 12
Need for skilling,Upskilling, Reskilling, Roadmap and strategies for upskilling and reskilling
UNIT-II INTERPERSONAL SKILLS 12
Interpersonal skills: Emotional Intelligence, Leadership, Positivity, Team Working, Conflict Resolution, Problem Solving, Critical Thinking and Decision Making
UNIT-III SELF BRANDING 12
Branding – Concept, Significance and Types, Brand Equity, Brand Extension, Brand Valuation, Brand Audit
UNIT-IV NEGOTIATION SKILLS 12
UNIT-IV NEGOTIATION SKILLS 12
Overview, Team Formation, Negotiation Strategy, Distributive Negotiations, Mixed-Motive Negotiations, Cross-Cultural Negotiations, Multi-Party Negotiations, Dispute Resolution, Agency and Ethics
UNIT-V SALES SKILLS 12
Basic Sales Skills, Sales Strategies, Sales Force Recruitment, Sales Through Channels, Finding a Market, Make a Sale, Repeated Sale, Dealing with Objections, Refining Sales Techniques
Reference Book:
REFERENCES
1 Kevin Lane Keller, ‘Strategic Brand Management’, 4th Edition, Pearson Education, 2013. (Unit III)
2 Tapan K Panda, ‘Sales and Distribution Management’, 2nd Edition, Oxford, 2011 (Unit V)
3 Leil Lowndes, ‘How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships’, Harpet Element, 2014 (Unit IV)
4 John Hayes, ‘Interpersonal Skills at Work’, 2nd Edition, McGraw Hill Education, 2002 (Unit II)
5 Dr.K.RavikanthRao&Dr.P.Dinakar, ‘Life Skill Education’, 1st Edition, Nilkamal, 2016 (Unit I)
Text Book:
TEXT BOOKS
1 Robbins &Hunsaker, ‘Training in Interpersonal Skills: Tips for Managing People at Work’, 6th Edition, Pearson Education, 2015 (Unit II)
2 Dr.S.L.Gupta, ‘Brand Management’, Himalaya Publishing House, 2010 (Unit III)