Subject Details
Dept     : MCA
Sem      : 2
Regul    : R2023
Faculty : Sundararajan S
phone  : NIL
E-mail  : sundar_mtp@yahoo.co.in
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Syllabus

UNIT
1
INTRODUCTION

Entrepreneurship and Enterprise - Objectives of Entrepreneurship Development - Phases of Entrepreneurship Development - Role of Entrepreneurship, The Entrepreneurial Mindset, Characteristics of Entrepreneurship, Traits of Entrepreneurship, Introduction to Entrepreneurship Skills-Social Entrepreneurship- Rural entrepreneurship - Women entrepreneurship

UNIT
2
PROJECT PLANNING

Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytics Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytics Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytics Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytics Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytic Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytic Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytic Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytic Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytic Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytic Search for Business Idea, Product Innovations, New Product Development – Stages in Product Development; Sequential stages of Project Formulation; Feasibility analysis – Technical, Market, Economic, Financial etc.; Project report; Project appraisal; Setting up an Industrial unit – procedure and formalities in setting up an Industrial unit; Business Plan Development

UNIT
3
INNOVATION AND INCUBATION

Innovation and Entrepreneurship, Creativity, Green Technology Innovations, Grassroots Innovations, Issues and Challenges in Commercialization of Technology Innovations, Introduction to Technology Business Incubations, Process of Technology Business Incubation

UNIT
4
PROTECTION OF INNOVATION THROUGH IPR

Introduction to Intellectual Property Rights – IPR, Patents, Trademarks, Copy Rights

UNIT
5
FUNDING AND SUPPORT

Institutions supporting small business enterprises, Angel investors & venture capitalist

Reference Book:

1 Holt David H., Entrepreneurship: New Venture Creation, Pearson Education, 2016 2 Prasad L.M., Principles & Practice of Management, Sultan Chand & Sons, 8th Edition,2015 3 Banga T. R. &Sharma S.C., Industrial Organisation & Engineering Economics, Khanna Publishers, 25th Edition, 2015 4 Chandra P, Projects: Planning, Analysis, Selection, Financing, Implementation and Review, Tata McGraw Hill, 9th Edition, 2019

Text Book:

1 Desai Vasant, Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House, India, 6th Revised Edition, 2020 2 Charantimath P. M., Entrepreneurial Development and Small Business Enterprises, Pearson Education, 3rd Edition, 2018

 

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