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Lecture Notes
UNIT 1:
Introduction to Marketing
Global Marketing
E-Marketing
Tele Marketing
UNIT 2:
Marketing Functions
Product Planning
Pricing Strategy
UNIT 3:
Physical distribution
Middlemen in distribution
Wholesaler & Retailer
UNIT 4:
Sales Promotion
Advertising
Advertising Copy
Kinds of Media
Personal Selling
UNIT 5:
Branding & Marketing Risk
Standardization & Grading
Announcements
Recent Files
07
Jul
Sales Promotion
07
Jul
Advertising
07
Jul
Advertising Copy
07
Jul
Kinds of Media
07
Jul
Personal Selling
07
Jul
Branding & Marketing Risk
X
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