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Lecture Notes
UNIT 1:
approaches to the study of marketing
UNIT 2:
Marketing Strategies and Plans Creating customer value
UNIT 3:
Targeting and Positioning, Marketing Mix
UNIT 4:
Marketing channel and physical distribution
UNIT 5:
Designing and managing integrated marketing communications
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11
Dec
approaches to the study of marketing
11
Dec
Marketing Strategies and Plans Creating customer value
11
Dec
Targeting and Positioning, Marketing Mix
11
Dec
Marketing channel and physical distribution
11
Dec
Designing and managing integrated marketing communications
X
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