Managerial Economics - meaning, nature and scope - Managerial Economics and business decision making - Role of Managerial Economist - Fundamental concepts of Managerial Economics- Demand Analysis - meaning, determinants and types of demand - Elasticity of demand.
Supply meaning and determinants - production decisions - production functions - Isoquants
Market structure - characteristics - Pricing and output decisions - methods of pricing - differential pricing - Government intervention and pricing
Profit - Meaning and nature - Profit policies - Profit planning and forecasting - Cost volume profit analysis - Investment analysis.
National Income - Business cycle - inflation and deflation - balance of payments – Monetary and Fiscal Policies
Reference Book:
Managerial economics, Dr.S.Sankaran, Margham publications, 2015 2. Managerial economics, G.S. Gupta, Tata McGraw Hill, 2012 3. Economic Environment of Business - S. K. Misra, V. K. Puri, , Himalaya Publishing House, New Delhi.2011 4. Macroeconomics- Thomas F. Dernburg, Mc Graw-Hill Book Co.2007
Text Book:
Managerial Economics- R. L. Varshney, K. L. Maheshwari, Sultan Chand & Sons, New Delhi, 2010