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Syllabus

UNIT
1
Introduction to social media

Introduction to social media-social behavior and philosophy of participation social media zones-characteristics-three phases of social media-planning a structure for social media.

UNIT
2
The life of a digital customer

The life of a digital customer –wire the world-why login-marketing segmentation of digital marketing-segments of social media-online-communities-characteristics of online communities

UNIT
3
Social Capital

Social Capital-Network - The evaluation of online communities- Zone of social community-marketing applications-brands and social community

UNIT
4
Digital publishing

Digital publishing-Types of content-strategies in digital publishing-digital media optimization-social entertainment-game based marketing-product placement

UNIT
5
The digital shopping

The digital shopping experience-process-rating and reviews-psychology of social Shopping-Case study.

Reference Book:

1) Digital marketing-Vandana Ahuja, Calvin Jones and Damian Ryan

Text Book:

1) Michael R.Solomon - Social Media Marketing – Pearson – 2015 edition

 

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