Introduction to social media-social behavior and philosophy of participation social media zones-characteristics-three phases of social media-planning a structure for social media.
The life of a digital customer –wire the world-why login-marketing segmentation of digital marketing-segments of social media-online-communities-characteristics of online communities
Social Capital-Network - The evaluation of online communities- Zone of social community-marketing applications-brands and social community
Digital publishing-Types of content-strategies in digital publishing-digital media optimization-social entertainment-game based marketing-product placement
The digital shopping experience-process-rating and reviews-psychology of social Shopping-Case study.
Reference Book:
1) Digital marketing-Vandana Ahuja, Calvin Jones and Damian Ryan
Text Book:
1) Michael R.Solomon - Social Media Marketing – Pearson – 2015 edition