Business Communication: Meaning – Importance of Effective Business Communication- Objectives - Media – Types – Barriers – Principles - Modern Communication Methods – Business Letters: Need – Functions - Kinds - Essentials of Effective Business Letters – Layout – Planning the letter.
Trade Enquiries - Orders and their Execution - Credit and Status Enquiries – Complaints and Adjustments - Collection Letters – Sales Letters – Circular Letters.
Bank Correspondence - Insurance Correspondence – Import – Export Correspondence - Agency Correspondence.
Correspondence of a Company Secretary - Agenda - Minutes - Report Writing
Application Letters – Preparation of Resume - Interview: Meaning – Objectives and Techniques of various types of Interviews – Public Speech – Characteristics of a good speech – Business Report Presentations.
Reference Book:
1) Business Communication, Ramesh, MS, & C. C Pattanshetti, R.Chand&Co, New Delhi, 2015. 2) Effective Business Communication Concept, Rodriquez M V, Vikas Publishing Company, 2014.
Text Book:
1) Essentials of Business Communication, Rajendra Pal Korahill, Sultan Chand & Sons, New Delhi, 2014.