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Syllabus

UNIT
1
CORPORATE STRATEGIC PLANNING

Corporate Strategic Planning - Mission - Vision of the firm - Development, maintenance and the role of leader - Hierarchal levels of planning - Strategic planning process. Strategic management Practice in India. Competitive advantage of Nations and its implication on Indian Business

UNIT
2
ENVIRONMENT ANALYSIS & INTERNAL ANALYSIS OF FIRM

Environment Analysis & Internal Analysis of Firm: General environment scanning, competitive & environment analysis - to identify opportunities & threat - Assessing internal environment through functional approach and value chain - identifying critical success factors - to identify the strength & weakness - SWOT audit - core competence - Stockholders' expectations, Scenario-planning - industry analysis

UNIT
3
STRATEGY FORMULATION

Strategy Formulation: Generic strategies - Grand strategies - Strategies of leading Indian companies - The role of diversification - limits - means and forms. Strategic management for small organisations, non-profit organisations and large multi product and multiple market organizations

UNIT
4
TOOLS FOR STRATEGY

Tools of Strategy: Planning and evaluation: Competitive cost dynamics - experience curve - BCG approach - cash flow implication -IA-BS matrix - A.D.Littles Life-cycle approach to strategic planning - Business portfolio balancing - Assessment of economic contribution of strategy - Strategic funds programming

UNIT
5
STRATEGY IMPLICATION AND CONTROL

Strategy implication & Control: Various approaches to implementation of strategy - Matching organisation structure with strategy - 7S model - Strategic control process - Du Pont's control model and other Quantitative and Qualitative tools - Balanced score card - M.Porter's approach for Globalisation - Future of Strategic Management

Reference Book:

1, A.C.Hax and NS, Strategic Management: An Integrative Perspective, Majifu, Prentice Hall. 2. Michael Porter, Competitive strategies. 3. John A Pearce II and Richard B Robinson, “Strategic Management: Formulation, Implementation and Control”, 9th Edition, TMH, 2007 4. Michael Porter, Competitive Advantage of Nations. 5. Samul C. Certo and J.Paul Peter, Strategic Management, Second Edn. Concepts & Application, McGraw Hill. 6. Gregory G.Dess and Alex Miller, Strategic Management, McGraw Hill. 7. Gerry Johnson & Kevan scholes, Exploring Corporate Strategy: Text & Cases, Prentice Hall India. 8. Jauch.L., Rajive Gupta & William.F.Glueck, Business Policy and Strategic Management, Frank Bros&Co., 2003. 9. Fred R.David, Strategic Management Concepts & Cases, Pearson, 2003. 10. R.Srinivasan, Strategic Management, II edition, Prentice Hall of India, New Delhi.

Text Book:

1, Pearce & Robinson, Strategic Management, All Indian Travellors N D.

 

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