Volume – Velocity – Variety – Veracity. Drivers for Big Data? – Sophisticated Consumers – Automation - Monetization

Social Media Command Center – Product Knowledge Hub – Infrastructure and Operations Studies – Product Selection, Design and Engineering –Location – Based Services – Micro-Segmentation and Next Best Action – Online Advertising – Improved Risk Management

Massively Parallel Processing (MPP) Platforms – Unstructured Data Analytics and Reporting – Big Data and Single View of Customer/Product – Data Privacy Protection – Real-Time Adaptive Analytics and Decision Engines

Real-Time Architecture for Conversions – Orchestration and Synthesis Using Analytics Engines – Discovery Using Data at Rest – Integration Strategies

Revolutionary, Evolutionary, or Hybrid – Big Data Governance – Journey, Milestones, and Maturity Levels