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SYLLABUS
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UNIT I – Introduction to Communication
UNIT I – Business Letters : Need – Functions – Kinds
UNIT I – Essentials of Effective Business Letters
UNIT I – Layout
UNIT I – Planning the letter
UNIT I – The-Significance-of-Effective-Business-Communication-and-Media-Types
UNIT II – Introduction to Basic Writing
UNIT II – PROCESS OF WRITING
UNIT I – MODERN BUSINESS COMMUNICATION
UNIT II – Styles of Writing Significance of writing skills
UNIT II – Mastering-the-Art-of-Writing
UNIT II – Article-Writing-Crafting-Compelling-Content
UNIT II – Design-Thinking-Solving-Problems-Creatively
UNIT III – Written-Communication-Mastering-Report-Writing
UNIT III – Understanding-Reports-in-Design-Thinking
UNIT III – Reporting-for-Meetings-Engaging-Your-Audience-with-Design-Thinking
UNIT III – Reporting-for-a-Newspaper-Uncovering-the-Story
UNIT III – Reporting-for-a-Magazine
UNIT III – Mastering-Report-Writing-Clarity-Convention-and-Impact
UNIT IV – Mastering-Communication-Circulars-Complaints-and-Beyond
UNIT IV – MEMO PRESENTATION CONTENT
UNIT IV – Understanding-Remittance-Letters-Ensuring-Accurate-Payments
UNIT IV – Meeting, Agenda
UNIT IV – Meeting-Minutes-and-Action-Reports
UNIT V – Interview and Public Speech: Application Letters – Preparation of Resume
UNIT V – The-Art-of-Public-Speaking
UNIT V – The-Art-of-the-Interview-Unlocking-Meaning-and-Insight
UNIT V – Business-Reports-into-Engaging-Presentations
UNIT V – Video-Conferencing-Connecting-the-World-One-Screen-at-a-Time
PUZZLES
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UNIT II
UNIT III
UNIT IV
UNIT V
ASSIGNMENT
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UNIT I
UNIT II
UNIT III
UNIT IV
UNIT V
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21UCP803 – BUSINESS CORRESPONDENCE

UNIT I – Introduction to Business Communication

Assignment 1: Communication Failure in a Manufacturing Industry

Industry: Textile Manufacturing Industry

Case Study:
A textile company in Coimbatore faced heavy production delays because the production manager communicated machine maintenance schedules only through verbal instructions. Workers misunderstood the timing, resulting in machine breakdowns and order delays.

Tasks:

  1. Identify the communication barriers in the case.
  2. Explain which communication media would have been more effective.
  3. Suggest principles of effective business communication.
  4. Prepare a communication flow chart for the company.
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