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SYLLABUS
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SYLLABUS
LECTURE NOTES
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UNIT I – Introduction to Communication
UNIT I – Business Letters : Need – Functions – Kinds
UNIT I – Essentials of Effective Business Letters
UNIT I – Layout
UNIT I – Planning the letter
UNIT I – The-Significance-of-Effective-Business-Communication-and-Media-Types
UNIT II – Introduction to Basic Writing
UNIT II – PROCESS OF WRITING
UNIT I – MODERN BUSINESS COMMUNICATION
UNIT II – Styles of Writing Significance of writing skills
UNIT II – Mastering-the-Art-of-Writing
UNIT II – Article-Writing-Crafting-Compelling-Content
UNIT II – Design-Thinking-Solving-Problems-Creatively
UNIT III – Written-Communication-Mastering-Report-Writing
UNIT III – Understanding-Reports-in-Design-Thinking
UNIT III – Reporting-for-Meetings-Engaging-Your-Audience-with-Design-Thinking
UNIT III – Reporting-for-a-Newspaper-Uncovering-the-Story
UNIT III – Reporting-for-a-Magazine
UNIT III – Mastering-Report-Writing-Clarity-Convention-and-Impact
UNIT IV – Mastering-Communication-Circulars-Complaints-and-Beyond
UNIT IV – MEMO PRESENTATION CONTENT
UNIT IV – Understanding-Remittance-Letters-Ensuring-Accurate-Payments
UNIT IV – Meeting, Agenda
UNIT IV – Meeting-Minutes-and-Action-Reports
UNIT V – Interview and Public Speech: Application Letters – Preparation of Resume
UNIT V – The-Art-of-Public-Speaking
UNIT V – The-Art-of-the-Interview-Unlocking-Meaning-and-Insight
UNIT V – Business-Reports-into-Engaging-Presentations
UNIT V – Video-Conferencing-Connecting-the-World-One-Screen-at-a-Time
PUZZLES
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UNIT I
UNIT II
UNIT III
UNIT IV
UNIT V
ASSIGNMENT
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UNIT I
UNIT II
UNIT III
UNIT IV
UNIT V
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21UCP803 – BUSINESS CORRESPONDENCE

UNIT IV – Formal Letters & Meetings

Assignment 4: Customer Complaint Handling

Industry: E-Commerce Industry

Case Study:
Customers complained about delayed delivery and damaged products from an online shopping company. The customer service department received hundreds of emails daily.

Tasks:

  1. Draft a complaint reply letter.
  2. Prepare a memo to the logistics department.
  3. Create a circular informing employees about corrective measures.
  4. Explain the importance of formal business letters.
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