Subject Details
Dept     : MBA
Sem      : 2
Regul    : 2019
Faculty : Dr. R. ANITHA
phone  : NIL
E-mail  : anithaelango
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Lecture Notes

UNIT 1:
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Marketing Vs Sales, 4Ps and 4Cs,
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Digital Marketing - meanging & Importance, Digital Marketing Vs. Traditional Marketing
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Traffic & Leads, E- Commerce
UNIT 2:
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Understand Website
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Domain Names & Extension
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Contemporary web site designing and its types
UNIT 3:
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Introduction to Search Engine - Optimisation
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Digital Marketing Automation
UNIT 4:
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Social Media Platforms
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Google Ad words Tools and Reports
UNIT 5:
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Affiliate Marketing
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Content Marketing & Tools