DIGITAL MARKETING FUNDAMENTALS
Marketing Vs Sales, 4Ps and 4Cs, Digital Marketing - Meaning & Importance, Digital Marketing Vs Traditional Marketing, Traffic and Leads, E-Commerce
WEBSITE PLANNING & CREATION
Understand websites, Domain names and extensions, Web hosting and servers, Contemporary website designing and its types
SEARCH ENGINE OPTIMIZATION
Introduction to search engines, Digital marketing automation. Google guidelines, Best Practices, Quality guidelines, Design guidelines, Web traffic and keyword research, Analysis and integration - On page and Off page optimization techniques
SEARCH ENGINE MARKETING & SOCIAL MEDIA MARKETING
Page Creation &Marketing -Social Media Platforms, Revenue out of Digital Marketing, CPC, CPA,Google Ad-words Tools and Reports
EMAIL, BLOG AND AFFILIATE MARKETING
Video Marketing, Email Marketing, Blog Creation, Mobile Marketing, Affiliate Marketing. Content Marketing and tools, Trending analysis in Social sites and track over it.
Reference Book:
1 VandanaAhuja, Digital Marketing, Oxford University Press, 2015 (Unit I to V)
2 Ira Kaufman, Chris Horton, Digital Marketing: Integrating Strategy and Tactics with Value Guidebook for Executives, Managers, and Students Paperback– Routledge Taylor & Francis group, 2014 (Unit I to V)
3 Joe Teixeira, ‘Your Google Game Plan for Success: Increasing Your Web Presence with Google Ad Words, Analytics and Website Optimizer’, Wiley, 2010 (Unit IV)
4 Puneet Singh Bhatia, ‘Fundamentals of Digital Marketing’, 1stEdition, Pearson Education, 2017 (Unit I to V)
5 Ian Dodson, ‘The Art of Digital Marketing’, 1st Edition, Willey, 2016 (Unit I to V)
Text Book:
1 Seema Gupta, ‘Digital Marketing’, 1st Edition, McGraw Hill Education, 2017 (Unit I to V)
2 Abhishek Das, ‘Applications of Digital Marketing: For Success in Business’, 1stEdition, BPB Publications, 2018 (Unit I to V)
