Lecture Notes || SNS Courseware

Lecture Notes

UNIT 1:

types of retailers of fashion merchandise

organization of buying

organizational structure of retail firms,

buying and merchandising in retail

Product development and role of merchandiser

History and development of fashion retailing

UNIT 2:

Types of retailing

Growth of retailing in India

Fashion retailing sector in india

Retailing

Factory Outlet Retailing

Catalog Show room

Apparel Retailing Challenges

UNIT 3:

Fashion diffusion

Fashion Adoption

Service quality

important to fashion retailing

behavior of apparel shopping

UNIT 4:

E-tailing

UNIT 5:

ConsumerBehavior

international trade and global marketing

Common Import

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