History and development of fashion retailing, organizational structure of retail firms, types of retailers of fashion merchandise, merchandising policies, organization of buying and merchandising.
Growth of large scale fashion retailing , emerging forms of fashion retailing- off price retailing, factory outlet stores, catalog show rooms, video shopping .
Fashion diffusion and adoption, relationship to consumers fashion choice, patronage behavior of apparel shopping. Service quality – important to fashion retailing
Franchising, e-tailing, globalization of retail business, distribution logistics in fashion retailing. Developing and maintaining competitive advantages in fashion retailing.
Consumer behavior and marketing research, international trades and global marketing, pricing and costing, export documentation
Reference Book:
3. Fashion from concept to consumer- gini stephens frings, pearson prentice hall, new york
Text Book:
1. Fashion marketing& merchandising- manmeet sodhia , pooja chatley, kalyani book house 2. Fashion merchandising – Elaine stone, mcgraw-hill book company, new York
