Marketing Analytics-Introduction –Definition-Adoption of Marketing Analytics-Advantages-Models and metrics-Impact of marketing analytics-Portal five forces Analysis-market segmentation- targeting and positioning-Market basket analysis
Pricing techniques-pricing assortment-pricing for business markets- price discrimination.
UNIT 4:
Competitive information-competitive analysis-competitive actions. Distribution analytic: distribution channel: characteristics-channel evaluation and selection –multi channel distribution- distribution channel metrics
UNIT 5:
Sales analytics: consumer sales process-E-Commerce sales model-sales metrics-profitability metrics- support metrics – metrics in marketing campaigns
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Recent Files
19
Oct
Marketing Analytics-Introduction –Definition-Adoption of Marketing Analytics-A...
19
Oct
Consumer behavior-consumer decision making models- customer lifetime value-loyal...
19
Oct
Pricing techniques-pricing assortment-pricing for business markets- price discri...
07
Nov
Competitive information-competitive analysis-competitive actions. Distribution a...