UNIT 1:
Strategic Management-Introduction
Dimensions, Benefits, Risks
Evolution of Strategic Management
Business Vision and Mission
Importance of Vision and Mission
Characteristics and Components of Vision and Mission
Evaluating Mission Statement
Strategic Management Process
UNIT 2:
Environmental Scanning and Analysis
Competitive Dynamics and Rivalry
SWOT and Competitive Positioning
Core Competencies and Distinctive Capabilities
Crafting Business Level Strategies
Corporate Portfolio Analysis
Matrix Selection and Balance Score Card
Matrix Selection and Balance Score Card
UNIT 3:
Retrenchment and Combination
Co-operation and Restructuring
Internationalisation-Business Level
UNIT 4:
Strategic Implementation Process
Designing Organisational Structure
Designing Strategic Control Systems
Matching Structure and Control to Strategy
Implementing Strategic Change
Techniques of Strategic Evaluation
Competitor Profile Matrix
UNIT 5:
Strategies for Internet Economy
